# #ec4441

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec4441`
- RGB: rgb(236, 68, 65)
- HSL: hsl(1, 82%, 59%)
- OKLCH: oklch(0.631 0.205 26.1)
- Relative luminance: 0.2235
- Nearest named color: Blazing (#e94e41, Δ 1.544) — https://brandsweets.com/colors/blazing
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec4441

## Tints & shades

- Tints (toward white): #ee5653, #f06866, #f27a78, #f48d8b, #f59f9e, #f7adab, #f9bfbe, #fad1d1, #fce4e3, #fef6f6
- Shades (toward black): #ea2d2a, #df1916, #c81714, #ac1411, #95110f, #790e0c, #610b0a, #460807, #2e0505, #130202

## Harmonies

- Complementary: #41e9ec
- Analogous: #ec4194, #ec9941
- Triadic: #41ec44, #4441ec
- Split-complementary: #41ec99, #4194ec
- Tetradic: #94ec41, #41e9ec, #9941ec

## Colors that go with #ec4441

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec4441: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ec4441: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ec4441 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ec4441 in 7 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Monzo's brand system put Blue beside #ec4441, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ec4441: 5 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec4441: 19 real palettes, including ElevenLabs's brand system and Postman's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Postman (https://brandsweets.com/colors/brands/postman-com), Costco (https://brandsweets.com/colors/brands/costco-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ec4441: 7 real palettes, including Google's brand system and Databricks's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e81a17 (4.57:1); AA: background → #1a1a1a (4.53:1); AAA: text → #b01411 (7.11:1)
- On black (#000000): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f06d6a (7.1:1)

## Brands using this color

- **Clerk** — secondary #ef4444 (Δ 0.662) — https://brandsweets.com/colors/brands/clerk-com
- **Google** — secondary #ea4335 (Δ 1.205) — https://brandsweets.com/colors/brands/google-com
- **The Ordinary** — secondary #e83f42 (Δ 1.234) — https://brandsweets.com/colors/brands/theordinary-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec4441-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec4441" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.