# #ec3c82

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec3c82`
- RGB: rgb(236, 60, 130)
- HSL: hsl(336, 82%, 58%)
- OKLCH: oklch(0.638 0.216 1.7)
- Relative luminance: 0.2268
- Nearest named color: Amor (#ee3377, Δ 1.624) — https://brandsweets.com/colors/amor
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec3c82

## Tints & shades

- Tints (toward white): #ee4f8e, #ef619a, #f174a6, #f386b2, #f599be, #f7abca, #f9bed5, #fad1e1, #fce3ed, #fef6f9
- Shades (toward black): #e92573, #da1664, #c3135a, #a7114d, #900e42, #790c37, #5d092b, #460720, #2a0413, #130209

## Harmonies

- Complementary: #3ceca5
- Analogous: #ec3cda, #ec4e3c
- Triadic: #82ec3c, #3c82ec
- Split-complementary: #3cec4e, #3cdaec
- Tetradic: #daec3c, #3ceca5, #4e3cec

## Colors that go with #ec3c82

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec3c82: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Lido (https://brandsweets.com/palettes/vivid#lido), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ec3c82 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec3c82: 7 real palettes, including Maybelline's brand system and Costco's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ec3c82 in 6 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Night Market (https://brandsweets.com/palettes/vivid#night-market), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ec3c82: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #ec3c82, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Diner and Crayon Box put Mustard Yellow beside #ec3c82, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/mustard
- **Red** #ff0000 [pool] — Red is paired with #ec3c82 in 4 real palettes, including Walgreens's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.79:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e31668 (4.58:1); AA: background → #1a1a1a (4.59:1); AAA: text → #ac114f (7.13:1)
- On black (#000000): 5.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f0669d (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec3c82-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec3c82" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.