# #ec2727

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec2727`
- RGB: rgb(236, 39, 39)
- HSL: hsl(0, 84%, 54%)
- OKLCH: oklch(0.607 0.228 27.5)
- Relative luminance: 0.1943
- Nearest named color: Barberry (#ee1133, Δ 1.974) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec2727

## Tints & shades

- Tints (toward white): #ee3a3a, #f05151, #f26464, #f47c7c, #f58e8e, #f7a1a1, #f9b9b9, #fbcbcb, #fde3e3, #fef6f6
- Shades (toward black): #e61414, #ce1212, #b71010, #a00e0e, #880c0c, #710a0a, #590808, #420606, #2a0404, #130202

## Harmonies

- Complementary: #27ecec
- Analogous: #ec278a, #ec8a27
- Triadic: #27ec27, #2727ec
- Split-complementary: #27ec8a, #278aec
- Tetradic: #8aec27, #27ecec, #8a27ec

## Colors that go with #ec2727

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec2727: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ec2727 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ec2727: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ec2727 in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #ec2727, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ec2727: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec2727: 19 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ec2727: 7 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb1414 (4.52:1); AA: background → #0d0d0d (4.52:1); AAA: text → #b21010 (7.06:1)
- On black (#000000): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f26969 (7:1)

## Brands using this color

- **Pizza Hut** — secondary #e91c24 (Δ 1.172) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pizza Hut** — primary #ee3124 (Δ 1.255) — https://brandsweets.com/colors/brands/pizzahut-com
- **Marvel** — accent #e62429 (Δ 1.333) — https://brandsweets.com/colors/brands/marvel-com
- **LG** — secondary #ea1917 (Δ 1.344) — https://brandsweets.com/colors/brands/lg-com
- **Tinder** — secondary #ec180e (Δ 1.41) — https://brandsweets.com/colors/brands/tinder-com
- **Doordash** — secondary #eb1700 (Δ 1.788) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.809) — https://brandsweets.com/colors/brands/databricks-com
- **ElevenLabs** — primary #f41a2f (Δ 1.813) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.813) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Mattel** — secondary #ee0024 (Δ 1.853) — https://brandsweets.com/colors/brands/mattel-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec2727-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec2727" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.