# #ec2280

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec2280`
- RGB: rgb(236, 34, 128)
- HSL: hsl(332, 84%, 53%)
- OKLCH: oklch(0.621 0.236 0.2)
- Relative luminance: 0.2054
- Nearest named color: Fabulous Fuchsia (#ee1188, Δ 1.745) — https://brandsweets.com/colors/fabulous-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec2280

## Tints & shades

- Tints (toward white): #ee3a8e, #ef4d99, #f264a6, #f377b1, #f58ebe, #f7a1c9, #f9b9d7, #fbcbe1, #fde3ef, #fef6fa
- Shades (toward black): #e11474, #ca1268, #b2105b, #9b0d4f, #880c46, #710a3a, #59082e, #420622, #2a0416, #13020a

## Harmonies

- Complementary: #22ec8e
- Analogous: #ec22e5, #ec2922
- Triadic: #80ec22, #2280ec
- Split-complementary: #22ec29, #22e5ec
- Tetradic: #e5ec22, #22ec8e, #2922ec

## Colors that go with #ec2280

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec2280: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec2280: 7 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ec2280 in 6 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ec2280 in 6 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ec2280: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ec2280 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ec2280 in 5 real palettes, including Airbnb's brand system and Dunkin''s brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Todoist (https://brandsweets.com/colors/brands/todoist-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #ec2280 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e11474 (4.61:1); AA: background → #121212 (4.56:1); AAA: text → #a90f57 (7.26:1)
- On black (#000000): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f264a6 (7.15:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.856) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec2280-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec2280" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.