# #ec1371

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec1371`
- RGB: rgb(236, 19, 113)
- HSL: hsl(334, 85%, 50%)
- OKLCH: oklch(0.611 0.239 4.7)
- Relative luminance: 0.1949
- Nearest named color: Borderline Pink (#ee1166, Δ 1.65) — https://brandsweets.com/colors/borderline-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec1371

## Tints & shades

- Tints (toward white): #ee2b7f, #f0428d, #f15599, #f36da7, #f584b5, #f79cc3, #f9b4d2, #fac6dd, #fcdeeb, #fef6f9
- Shades (toward black): #d41166, #c1105d, #aa0e51, #970c48, #7f0a3d, #680832, #550729, #3d051d, #2a0314, #130209

## Harmonies

- Complementary: #13ec8e
- Analogous: #ec13dd, #ec2213
- Triadic: #71ec13, #1371ec
- Split-complementary: #13ec22, #13ddec
- Tetradic: #ddec13, #13ec8e, #2213ec

## Colors that go with #ec1371

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec1371: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: analogous] — Orange Red is #ec1371's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Todoist (https://brandsweets.com/colors/brands/todoist-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/orangered
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ec1371 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #ec1371, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec1371: 13 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #ec1371: 5 real palettes, including Wendy's's brand system and Nintendo's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Huawei (https://brandsweets.com/colors/brands/huawei-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick
- **Gold** #ffd700 [pool] — Gold shows up next to #ec1371 in 7 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Nintendo's brand system put Midnight Blue beside #ec1371, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2126d (4.62:1); AA: background → #0d0d0d (4.53:1); AAA: text → #aa0e51 (7.26:1)
- On black (#000000): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f263a1 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec1371-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec1371" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.