# #ec0945

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec0945`
- RGB: rgb(236, 9, 69)
- HSL: hsl(344, 93%, 48%)
- OKLCH: oklch(0.599 0.238 18.4)
- Relative luminance: 0.1846
- Nearest named color: Barberry (#ee1133, Δ 2.103) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec0945

## Tints & shades

- Tints (toward white): #f71853, #f83065, #f84978, #f9628a, #fa7a9c, #fb93af, #fcabc1, #fdc4d3, #fedde5, #fff5f8
- Shades (toward black): #d90840, #c00738, #ac0633, #94052b, #800526, #6c0420, #540319, #400213, #27010c, #140106

## Harmonies

- Complementary: #09ecb0
- Analogous: #ec09b7, #ec3e09
- Triadic: #45ec09, #0945ec
- Split-complementary: #09ec3e, #09b7ec
- Tetradic: #b7ec09, #09ecb0, #3e09ec

## Colors that go with #ec0945

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec0945: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ec0945 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ec0945: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ec0945 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #ec0945, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ec0945: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec0945: 18 real palettes, including Costco's brand system and ElevenLabs's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ec0945: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e70844 (4.65:1); AA: background → #050505 (4.55:1); AAA: text → #b10634 (7.13:1)
- On black (#000000): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f9628a (7.14:1)

## Brands using this color

- **AliExpress** — secondary #ea0934 (Δ 1.852) — https://brandsweets.com/colors/brands/aliexpress-com
- **Tiffany & Co.** — secondary #e50739 (Δ 1.912) — https://brandsweets.com/colors/brands/tiffany-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec0945-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec0945" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.