# #ec0927

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ec0927`
- RGB: rgb(236, 9, 39)
- HSL: hsl(352, 93%, 48%)
- OKLCH: oklch(0.596 0.239 25.4)
- Relative luminance: 0.1817
- Nearest named color: Barberry (#ee1133, Δ 1.07) — https://brandsweets.com/colors/barberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ec0927

## Tints & shades

- Tints (toward white): #f71835, #f8304b, #f84960, #f96276, #fa7a8b, #fb93a1, #fcabb6, #fdc4cc, #fedde1, #fff5f6
- Shades (toward black): #d90824, #c00720, #ac061c, #940518, #800515, #6c0412, #54030e, #40020b, #270106, #140103

## Harmonies

- Complementary: #09ecce
- Analogous: #ec0999, #ec5c09
- Triadic: #27ec09, #0927ec
- Split-complementary: #09ec5c, #0999ec
- Tetradic: #99ec09, #09ecce, #5c09ec

## Colors that go with #ec0927

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ec0927: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ec0927 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ec0927: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ec0927 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #ec0927, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ec0927: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ec0927: 18 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ec0927: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b1061d (7.21:1)
- On black (#000000): 4.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f96276 (7.04:1)

## Brands using this color

- **Mattel** — secondary #ee0024 (Δ 0.411) — https://brandsweets.com/colors/brands/mattel-com
- **Pringles** — secondary #ea002a (Δ 0.662) — https://brandsweets.com/colors/brands/pringles-com
- **Pizza Hut** — secondary #e91c24 (Δ 0.998) — https://brandsweets.com/colors/brands/pizzahut-com
- **Formula 1** — accent #e8002d (Δ 1.129) — https://brandsweets.com/colors/brands/formula1-com
- **AliExpress** — secondary #ea0934 (Δ 1.203) — https://brandsweets.com/colors/brands/aliexpress-com
- **Pinterest** — accent #e60023 (Δ 1.368) — https://brandsweets.com/colors/brands/pinterest-com
- **LG** — secondary #ea1917 (Δ 1.404) — https://brandsweets.com/colors/brands/lg-com
- **Marvel** — accent #e62429 (Δ 1.544) — https://brandsweets.com/colors/brands/marvel-com
- **Tinder** — secondary #ec180e (Δ 1.702) — https://brandsweets.com/colors/brands/tinder-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.708) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Pinterest** — primary #e40424 (Δ 1.709) — https://brandsweets.com/colors/brands/pinterest-com
- **Vercel** — danger #ee0000 (Δ 1.717) — https://brandsweets.com/colors/brands/vercel
- **Wired** — secondary #eb0000 (Δ 1.74) — https://brandsweets.com/colors/brands/wired-com
- **Twitch** — accent #eb0400 (Δ 1.761) — https://brandsweets.com/colors/brands/twitch-tv
- **Nintendo** — secondary #e60012 (Δ 1.782) — https://brandsweets.com/colors/brands/nintendo-com
- **Gatorade** — secondary #ea0000 (Δ 1.795) — https://brandsweets.com/colors/brands/gatorade-com
- **KFC** — primary #e4002b (Δ 1.818) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.818) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.818) — https://brandsweets.com/colors/brands/nascar-com
- **Netflix** — primary #e50914 (Δ 1.85) — https://brandsweets.com/colors/brands/netflix

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ec0927-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ec0927" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.