# #eb720f A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#eb720f` - RGB: rgb(235, 114, 15) - HSL: hsl(27, 88%, 49%) - OKLCH: oklch(0.683 0.175 50.5) - Relative luminance: 0.2973 - Nearest named color: Apocalyptic Orange (#f4711e, Δ 1.797) — https://brandsweets.com/colors/apocalyptic-orange - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/eb720f ## Tints & shades - Tints (toward white): #f17f22, #f28d3a, #f49b52, #f6a96a, #f7b782, #f8c296, #fad0ae, #fbdec5, #fdecdd, #fef9f5 - Shades (toward black): #d8690e, #c05d0c, #ad540b, #954809, #813f08, #693307, #562a06, #3e1e04, #2b1503, #130901 ## Harmonies - Complementary: #0f88eb - Analogous: #eb0f1a, #ebe00f - Triadic: #0feb72, #720feb - Split-complementary: #0febe0, #0f1aeb - Tetradic: #1aeb0f, #0f88eb, #e00feb ## Colors that go with #eb720f Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #eb720f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal - **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #eb720f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue - **Amber** #ffbf00 [pool] — Amber is paired with #eb720f in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #eb720f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue - **Burlywood** #deb887 [pool] — Burlywood is paired with #eb720f in 4 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood - **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #eb720f: 6 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue - **Crimson** #dc143c [pool] — Crimson is paired with #eb720f in 5 real palettes, including Burger King's brand system and Tequila Sunrise, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson - **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #eb720f in 4 real palettes, including Cider and Farmers Market, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 3.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bb5b0c (4.55:1); AA: background → #2b2b2b (4.68:1); AAA: text → #8b4309 (7.23:1) - On black (#000000): 6.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f0740f (7.21:1) ## Brands using this color - **Hermès** — primary #f37021 (Δ 1.74) — https://brandsweets.com/colors/brands/hermes-com ## Curated palettes containing it - **Maple** (autumn, warm, vivid) — #c1272d, #e8730c, #f2b705, #fff8ee, #2a1a0a — The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black. — tool: https://brandsweets.com/palettes/new/c1272d-e8730c-f2b705-fff8ee-2a1a0a — collection: https://brandsweets.com/palettes/autumn ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/eb720f-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#eb720f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.