# #eb401e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#eb401e`
- RGB: rgb(235, 64, 30)
- HSL: hsl(10, 84%, 52%)
- OKLCH: oklch(0.623 0.212 32.9)
- Relative luminance: 0.2142
- Nearest named color: Arcade Fire (#ee3311, Δ 1.464) — https://brandsweets.com/colors/arcade-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/eb401e

## Tints & shades

- Tints (toward white): #ed5435, #ef6448, #f1785f, #f38872, #f59c8a, #f7afa1, #f8bfb4, #fbd3cb, #fce3de, #fef7f6
- Shades (toward black): #dd3513, #c52f11, #b22b10, #9b250d, #831f0b, #6c1a09, #541407, #421006, #2a0a04, #130402

## Harmonies

- Complementary: #1ec9eb
- Analogous: #eb1e62, #eba71e
- Triadic: #1eeb40, #401eeb
- Split-complementary: #1eeba7, #1e62eb
- Tetradic: #62eb1e, #1ec9eb, #a71eeb

## Colors that go with #eb401e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #eb401e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #eb401e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #eb401e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #eb401e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Wired (https://brandsweets.com/colors/brands/wired-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #eb401e in 7 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #eb401e, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #eb401e: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #eb401e: 18 real palettes, including Postman's brand system and ElevenLabs's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dd3513 (4.57:1); AA: background → #171717 (4.51:1); AAA: text → #a9280f (7.01:1)
- On black (#000000): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f07056 (7.16:1)

## Brands using this color

- **Google** — secondary #ea4335 (Δ 1.568) — https://brandsweets.com/colors/brands/google-com
- **Todoist** — accent #e44232 (Δ 1.822) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 1.869) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — secondary #e34432 (Δ 1.88) — https://brandsweets.com/colors/brands/todoist-com
- **Pizza Hut** — primary #ee3124 (Δ 1.958) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/eb401e-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#eb401e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.