# #eb3633

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#eb3633`
- RGB: rgb(235, 54, 51)
- HSL: hsl(1, 82%, 56%)
- OKLCH: oklch(0.616 0.217 27.1)
- Relative luminance: 0.2054
- Nearest named color: Arcade Fire (#ee3311, Δ 2.08) — https://brandsweets.com/colors/arcade-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/eb3633

## Tints & shades

- Tints (toward white): #ed4845, #ee5a58, #f1716f, #f38482, #f49694, #f6a8a7, #f8bab9, #fad1d1, #fce4e3, #fef6f6
- Shades (toward black): #e91f1c, #d51815, #ba1512, #a21310, #8b100e, #740d0b, #5d0b09, #410706, #2a0504, #130202

## Harmonies

- Complementary: #33e8eb
- Analogous: #eb338c, #eb9233
- Triadic: #33eb36, #3633eb
- Split-complementary: #33eb92, #338ceb
- Tetradic: #8ceb33, #33e8eb, #9233eb

## Colors that go with #eb3633

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #eb3633: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #eb3633 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #eb3633: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #eb3633 in 7 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #eb3633, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #eb3633: 5 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #eb3633: 19 real palettes, including ElevenLabs's brand system and Costco's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #eb3633: 6 real palettes, including Nintendo's brand system and Vodafone's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), 3M (https://brandsweets.com/colors/brands/3m-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e81a17 (4.57:1); AA: background → #121212 (4.56:1); AAA: text → #b01411 (7.11:1)
- On black (#000000): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f06d6a (7.1:1)

## Brands using this color

- **Pizza Hut** — primary #ee3124 (Δ 1.158) — https://brandsweets.com/colors/brands/pizzahut-com
- **The Ordinary** — secondary #e83f42 (Δ 1.509) — https://brandsweets.com/colors/brands/theordinary-com
- **Google** — secondary #ea4335 (Δ 1.652) — https://brandsweets.com/colors/brands/google-com
- **Todoist** — accent #e44232 (Δ 1.839) — https://brandsweets.com/colors/brands/todoist-com
- **Redfin** — secondary #e43c44 (Δ 1.964) — https://brandsweets.com/colors/brands/redfin-com
- **Todoist** — primary #e44434 (Δ 1.997) — https://brandsweets.com/colors/brands/todoist-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/eb3633-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#eb3633" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.