# #eb050c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#eb050c`
- RGB: rgb(235, 5, 12)
- HSL: hsl(358, 96%, 47%)
- OKLCH: oklch(0.592 0.241 28.6)
- Relative luminance: 0.178
- Nearest named color: Alarm (#ec0003, Δ 0.281) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/eb050c

## Tints & shades

- Tints (toward white): #fa0f17, #fb282f, #fb4147, #fc5a5f, #fc787c, #fd9195, #fdaaad, #fec3c5, #fedcdd, #fff5f5
- Shades (toward black): #d7040b, #be040a, #aa0309, #960308, #820307, #690206, #550205, #410103, #280102, #140001

## Harmonies

- Complementary: #05ebe3
- Analogous: #eb0580, #eb7005
- Triadic: #0ceb05, #050ceb
- Split-complementary: #05eb70, #0580eb
- Tetradic: #80eb05, #05ebe3, #7005eb

## Colors that go with #eb050c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #eb050c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #eb050c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #eb050c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #eb050c in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #eb050c, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #eb050c: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #eb050c: 18 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #eb050c: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b4040a (7.09:1)
- On black (#000000): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fc6469 (7.17:1)

## Brands using this color

- **Wired** — secondary #eb0000 (Δ 0.325) — https://brandsweets.com/colors/brands/wired-com
- **Twitch** — accent #eb0400 (Δ 0.333) — https://brandsweets.com/colors/brands/twitch-tv
- **native Cybersecurity** — secondary #ec0000 (Δ 0.346) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Gatorade** — secondary #ea0000 (Δ 0.419) — https://brandsweets.com/colors/brands/gatorade-com
- **Vercel** — danger #ee0000 (Δ 0.633) — https://brandsweets.com/colors/brands/vercel
- **LG** — secondary #ea1917 (Δ 0.75) — https://brandsweets.com/colors/brands/lg-com
- **Databricks** — secondary #eb1600 (Δ 0.839) — https://brandsweets.com/colors/brands/databricks-com
- **Tinder** — secondary #ec180e (Δ 0.847) — https://brandsweets.com/colors/brands/tinder-com
- **Doordash** — secondary #eb1700 (Δ 0.89) — https://brandsweets.com/colors/brands/doordash-com
- **Nintendo** — secondary #e60012 (Δ 1.12) — https://brandsweets.com/colors/brands/nintendo-com
- **Vodafone** — primary #e60000 (Δ 1.14) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.14) — https://brandsweets.com/colors/brands/vodafone-com
- **Netflix** — primary #e50914 (Δ 1.211) — https://brandsweets.com/colors/brands/netflix
- **Pizza Hut** — secondary #e91c24 (Δ 1.245) — https://brandsweets.com/colors/brands/pizzahut-com
- **Mattel** — secondary #ee0024 (Δ 1.404) — https://brandsweets.com/colors/brands/mattel-com
- **WWE** — secondary #e40707 (Δ 1.429) — https://brandsweets.com/colors/brands/wwe-com
- **Pinterest** — accent #e60023 (Δ 1.639) — https://brandsweets.com/colors/brands/pinterest-com
- **Pringles** — secondary #ea002a (Δ 1.774) — https://brandsweets.com/colors/brands/pringles-com
- **Marvel** — accent #e62429 (Δ 1.815) — https://brandsweets.com/colors/brands/marvel-com
- **Walgreens** — secondary #e62600 (Δ 1.91) — https://brandsweets.com/colors/brands/walgreens-com
- **Pinterest** — primary #e40424 (Δ 1.914) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/eb050c-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#eb050c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.