# #ea3980

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ea3980`
- RGB: rgb(234, 57, 128)
- HSL: hsl(336, 81%, 57%)
- OKLCH: oklch(0.632 0.217 1.8)
- Relative luminance: 0.2198
- Nearest named color: Amor (#ee3377, Δ 1.444) — https://brandsweets.com/colors/amor
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ea3980

## Tints & shades

- Tints (toward white): #ec4b8b, #ee5d97, #f070a3, #f282af, #f499be, #f6acca, #f8bed6, #fad1e1, #fce3ed, #fef6f9
- Shades (toward black): #e82171, #d41662, #bd1458, #a6114d, #8f0f42, #730c35, #5c0a2b, #450720, #2a0413, #120209

## Harmonies

- Complementary: #39eaa3
- Analogous: #ea39d8, #ea4a39
- Triadic: #80ea39, #3980ea
- Split-complementary: #39ea4a, #39d8ea
- Tetradic: #d8ea39, #39eaa3, #4a39ea

## Colors that go with #ea3980

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ea3980: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ea3980 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ea3980 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Blue** #0000ff [pool] — 6 real palettes, including Dunkin''s brand system and Monzo's brand system put Blue beside #ea3980, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ea3980: 10 real palettes, including Maybelline's brand system and Costco's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ea3980 in 7 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Night Market (https://brandsweets.com/palettes/vivid#night-market), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ea3980: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Marvel's brand system and Monzo's brand system put Midnight Blue beside #ea3980, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e21869 (4.6:1); AA: background → #171717 (4.61:1); AAA: text → #ab124f (7.16:1)
- On black (#000000): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef679d (7.1:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.63) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ea3980-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ea3980" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.