# #ea291f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ea291f`
- RGB: rgb(234, 41, 31)
- HSL: hsl(3, 83%, 52%)
- OKLCH: oklch(0.604 0.226 29.1)
- Relative luminance: 0.1918
- Nearest named color: Arcade Fire (#ee3311, Δ 1.758) — https://brandsweets.com/colors/arcade-fire
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ea291f

## Tints & shades

- Tints (toward white): #ec3f36, #ee5149, #f06860, #f27973, #f4908a, #f6a6a2, #f8b8b4, #facecc, #fce0de, #fef6f6
- Shades (toward black): #db1e14, #c41b12, #b11910, #9a150e, #83120c, #6b0f0a, #540c08, #410906, #2a0604, #130302

## Harmonies

- Complementary: #1fe0ea
- Analogous: #ea1f7a, #ea8f1f
- Triadic: #1fea29, #291fea
- Split-complementary: #1fea8f, #1f7aea
- Tetradic: #7aea1f, #1fe0ea, #8f1fea

## Colors that go with #ea291f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ea291f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ea291f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #ea291f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ea291f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ea291f in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #ea291f, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ea291f: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ea291f: 19 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e52015 (4.62:1); AA: background → #0a0a0a (4.56:1); AAA: text → #ad1810 (7.2:1)
- On black (#000000): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f16c65 (7.07:1)

## Brands using this color

- **LG** — secondary #ea1917 (Δ 1.161) — https://brandsweets.com/colors/brands/lg-com
- **Tinder** — secondary #ec180e (Δ 1.18) — https://brandsweets.com/colors/brands/tinder-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.277) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pizza Hut** — primary #ee3124 (Δ 1.279) — https://brandsweets.com/colors/brands/pizzahut-com
- **Marvel** — accent #e62429 (Δ 1.331) — https://brandsweets.com/colors/brands/marvel-com
- **Doordash** — secondary #eb1700 (Δ 1.413) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.448) — https://brandsweets.com/colors/brands/databricks-com
- **Walgreens** — secondary #e62600 (Δ 1.471) — https://brandsweets.com/colors/brands/walgreens-com
- **Hyundai** — secondary #e63312 (Δ 1.476) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Lenovo** — secondary #e1251b (Δ 1.965) — https://brandsweets.com/colors/brands/lenovo-com
- **Twitch** — accent #eb0400 (Δ 1.969) — https://brandsweets.com/colors/brands/twitch-tv
- **Vercel** — danger #ee0000 (Δ 1.972) — https://brandsweets.com/colors/brands/vercel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ea291f-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ea291f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.