# #ea1f22

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ea1f22`
- RGB: rgb(234, 31, 34)
- HSL: hsl(359, 83%, 52%)
- OKLCH: oklch(0.599 0.231 27.5)
- Relative luminance: 0.1859
- Nearest named color: Alarm (#ec0003, Δ 1.479) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ea1f22

## Tints & shades

- Tints (toward white): #ec3639, #ee494c, #f06063, #f27375, #f48a8c, #f6a2a3, #f8b4b5, #facccc, #fcdedf, #fef6f6
- Shades (toward black): #db1418, #c41215, #b11013, #9a0e11, #830c0e, #6b0a0c, #540809, #410607, #2a0405, #130202

## Harmonies

- Complementary: #1feae7
- Analogous: #ea1f88, #ea811f
- Triadic: #22ea1f, #1f22ea
- Split-complementary: #1fea81, #1f88ea
- Tetradic: #88ea1f, #1feae7, #811fea

## Colors that go with #ea1f22

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ea1f22: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ea1f22 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ea1f22: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ea1f22 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #ea1f22, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ea1f22: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ea1f22: 19 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ea1f22: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea1a1e (4.5:1); AA: background → #050505 (4.58:1); AAA: text → #b11013 (7.11:1)
- On black (#000000): 4.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f16a6c (7.02:1)

## Brands using this color

- **Pizza Hut** — secondary #e91c24 (Δ 0.391) — https://brandsweets.com/colors/brands/pizzahut-com
- **LG** — secondary #ea1917 (Δ 0.624) — https://brandsweets.com/colors/brands/lg-com
- **Marvel** — accent #e62429 (Δ 0.84) — https://brandsweets.com/colors/brands/marvel-com
- **Tinder** — secondary #ec180e (Δ 0.958) — https://brandsweets.com/colors/brands/tinder-com
- **Databricks** — secondary #eb1600 (Δ 1.304) — https://brandsweets.com/colors/brands/databricks-com
- **Doordash** — secondary #eb1700 (Δ 1.304) — https://brandsweets.com/colors/brands/doordash-com
- **Mattel** — secondary #ee0024 (Δ 1.396) — https://brandsweets.com/colors/brands/mattel-com
- **Twitch** — accent #eb0400 (Δ 1.496) — https://brandsweets.com/colors/brands/twitch-tv
- **native Cybersecurity** — secondary #ec0000 (Δ 1.528) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Vercel** — danger #ee0000 (Δ 1.546) — https://brandsweets.com/colors/brands/vercel
- **Wired** — secondary #eb0000 (Δ 1.561) — https://brandsweets.com/colors/brands/wired-com
- **Gatorade** — secondary #ea0000 (Δ 1.618) — https://brandsweets.com/colors/brands/gatorade-com
- **Pringles** — secondary #ea002a (Δ 1.709) — https://brandsweets.com/colors/brands/pringles-com
- **Netflix** — primary #e50914 (Δ 1.775) — https://brandsweets.com/colors/brands/netflix
- **Pepsi** — secondary #e32934 (Δ 1.786) — https://brandsweets.com/colors/brands/pepsi-com
- **Walgreens** — secondary #e62600 (Δ 1.813) — https://brandsweets.com/colors/brands/walgreens-com
- **Lenovo** — secondary #e1251b (Δ 1.825) — https://brandsweets.com/colors/brands/lenovo-com
- **Nintendo** — secondary #e60012 (Δ 1.847) — https://brandsweets.com/colors/brands/nintendo-com
- **Pinterest** — accent #e60023 (Δ 1.89) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ea1f22-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ea1f22" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.