# #e9d30c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e9d30c`
- RGB: rgb(233, 211, 12)
- HSL: hsl(54, 90%, 48%)
- OKLCH: oklch(0.858 0.178 101.7)
- Relative luminance: 0.6394
- Nearest named color: Banana Brick (#e8d82c, Δ 1.279) — https://brandsweets.com/colors/banana-brick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e9d30c

## Tints & shades

- Tints (toward white): #f3dd1b, #f4e134, #f6e54c, #f7e864, #f8ec7c, #f9ef94, #fbf3ad, #fcf6c5, #fdfadd, #fefef5
- Shades (toward black): #d5c10b, #bdab0a, #aa9a09, #918408, #7e7207, #6b6006, #524b04, #3f3903, #272302, #131201

## Harmonies

- Complementary: #0c22e9
- Analogous: #e9640c, #90e90c
- Triadic: #0ce9d3, #d30ce9
- Split-complementary: #0c90e9, #640ce9
- Tetradic: #0ce964, #0c22e9, #e90c90

## Colors that go with #e9d30c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e9d30c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #e9d30c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #e9d30c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #e9d30c, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #e9d30c: 5 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e9d30c in 8 real palettes, including Lay's's brand system and Tabloid, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e9d30c: 9 real palettes, including LEGO's brand system and Ikea's brand system, as the accent. Seen in: LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e9d30c: 6 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #837607 (4.61:1); AA: background → #595959 (4.6:1); AAA: text → #615805 (7.23:1); AAA: background → #3d3d3d (7.13:1)
- On black (#000000): 13.79:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e9d30c-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e9d30c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.