# #e99ba4

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e99ba4`
- RGB: rgb(233, 155, 164)
- HSL: hsl(353, 64%, 76%)
- OKLCH: oklch(0.769 0.094 11.9)
- Relative luminance: 0.4345
- Nearest named color: Brandywine Spritz (#e69dad, Δ 1.239) — https://brandsweets.com/colors/brandywine-spritz
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e99ba4

## Tints & shades

- Tints (toward white): #eba3ab, #edabb3, #efb8be, #f1c0c6, #f3c9ce, #f5d1d5, #f7d9dd, #f9e6e8, #fbeef0, #fdf7f7
- Shades (toward black): #e37d89, #dc606f, #d53f50, #c52b3d, #a72534, #8a1e2b, #6d1822, #4b1117, #2e0a0e, #110405

## Harmonies

- Complementary: #9be9e0
- Analogous: #e99bcb, #e9b99b
- Triadic: #a4e99b, #9ba4e9
- Split-complementary: #9be9b9, #9bcbe9
- Tetradic: #cbe99b, #9be9e0, #b99be9

## Colors that go with #e99ba4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e99ba4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Bramble and Midnight Luxe put Champagne beside #e99ba4, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e99ba4: 5 real palettes, including Clean Beauty and Bramble, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e99ba4 in 5 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #e99ba4 in 5 real palettes, including Blush and Bramble, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #e99ba4 in 4 real palettes, including Canopy and Desert Road, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Casper Sleep's brand system and Railway's brand system put Midnight Blue beside #e99ba4, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Medium Turquoise** #48d1cc [harmony: complementary] — Medium Turquoise sits directly opposite #e99ba4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumturquoise

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d53f50 (4.51:1); AA: background → #424242 (4.64:1); AAA: text → #a72534 (7.1:1); AAA: background → #242424 (7.16:1)
- On black (#000000): 9.69:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e99ba4-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e99ba4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.