# #e9728c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e9728c`
- RGB: rgb(233, 114, 140)
- HSL: hsl(347, 73%, 68%)
- OKLCH: oklch(0.698 0.149 8)
- Relative luminance: 0.3125
- Nearest named color: Embarrassed (#ee7799, Δ 2.098) — https://brandsweets.com/colors/embarrassed
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e9728c

## Tints & shades

- Tints (toward white): #eb7f96, #ed8ca1, #ef9aac, #f1a7b7, #f3b4c2, #f5c1cd, #f7ced7, #f9dce2, #fce9ed, #fef6f8
- Shades (toward black): #e55776, #e0385d, #d82249, #b91d3f, #9f1936, #84152d, #651022, #4b0c19, #2c070f, #120306

## Harmonies

- Complementary: #72e9cf
- Analogous: #e972c7, #e99472
- Triadic: #8ce972, #728ce9
- Split-complementary: #72e994, #72c7e9
- Tetradic: #c7e972, #72e9cf, #9472e9

## Colors that go with #e9728c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e9728c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Harbour (https://brandsweets.com/palettes/cool#harbour), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e9728c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #e9728c in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Redfin's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e9728c: 8 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e9728c: 4 real palettes, including Spline's brand system and Google's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Monzo's brand system put Midnight Blue beside #e9728c, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Lido and Crayon Box put Mustard Yellow beside #e9728c, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #e9728c in 4 real palettes, including NASA's brand system and Substack's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Substack (https://brandsweets.com/colors/brands/substack-com), Todoist (https://brandsweets.com/colors/brands/todoist-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de2b52 (4.59:1); AA: background → #303030 (4.56:1); AAA: text → #ac1b3a (7.07:1); AAA: background → #050505 (7.04:1)
- On black (#000000): 7.25:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e9728c-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e9728c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.