# #e96ddd

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e96ddd`
- RGB: rgb(233, 109, 221)
- HSL: hsl(306, 74%, 67%)
- OKLCH: oklch(0.72 0.201 331.3)
- Relative luminance: 0.3348
- Nearest named color: Death of a Star (#e760d2, Δ 2.709) — https://brandsweets.com/colors/death-of-a-star
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e96ddd

## Tints & shades

- Tints (toward white): #eb7ae0, #ed87e3, #ef95e6, #f1a2e9, #f4b4ed, #f6c1f0, #f8cef4, #fadcf7, #fce9fa, #fef6fd
- Shades (toward black): #e552d6, #e133cf, #d520c3, #ba1cab, #a01892, #811376, #660f5d, #4b0b45, #2c0729, #120310

## Harmonies

- Complementary: #6de979
- Analogous: #b76de9, #e96d9e
- Triadic: #dde96d, #6ddde9
- Split-complementary: #9ee96d, #6de9b7
- Tetradic: #e9b76d, #6de979, #6d9ee9

## Colors that go with #e96ddd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #e96ddd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #e96ddd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e96ddd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #e96ddd in 3 real palettes, including Loom's brand system and Meadow, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #e96ddd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #e96ddd in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e96ddd in Gumroad's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #e96ddd: Terminal, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d11fbf (4.51:1); AA: background → #333333 (4.63:1); AAA: text → #9b178e (7.22:1); AAA: background → #0f0f0f (7.03:1)
- On black (#000000): 7.7:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e96ddd-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e96ddd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.