# #e968fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e968fd`
- RGB: rgb(233, 104, 253)
- HSL: hsl(292, 97%, 70%)
- OKLCH: oklch(0.73 0.236 322.1)
- Relative luminance: 0.3432
- Nearest named color: Flamazing Pink (#fe6fff, Δ 4.153) — https://brandsweets.com/colors/flamazing-pink
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/e968fd

## Tints & shades

- Tints (toward white): #eb77fd, #ed86fd, #ef90fd, #f1a0fe, #f3affe, #f5befe, #f8cdfe, #f9d7fe, #fbe6ff, #fef5ff
- Shades (toward black): #e445fc, #df27fc, #da04fb, #c003dd, #a103ba, #830297, #690279, #4a0155, #300137, #110014

## Harmonies

- Complementary: #7cfd68
- Analogous: #9f68fd, #fd68c6
- Triadic: #fde968, #68fde9
- Split-complementary: #c6fd68, #68fd9f
- Tetradic: #fd9f68, #7cfd68, #68c6fd

## Colors that go with #e968fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #e968fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #e968fd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #e968fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #e968fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #e968fd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #e968fd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #e968fd in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e968fd in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c904e7 (4.51:1); AA: background → #363636 (4.52:1); AAA: text → #9903b0 (7.01:1); AAA: background → #121212 (7.01:1)
- On black (#000000): 7.86:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e968fd-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e968fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.