# #e9640c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e9640c`
- RGB: rgb(233, 100, 12)
- HSL: hsl(24, 90%, 48%)
- OKLCH: oklch(0.66 0.184 45.4)
- Relative luminance: 0.2646
- Nearest named color: Basketball (#ee6730, Δ 2.032) — https://brandsweets.com/colors/basketball
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e9640c

## Tints & shades

- Tints (toward white): #f3721b, #f48134, #f6904c, #f79f64, #f8ae7c, #f9bd94, #fbccad, #fcdbc5, #fdeadd, #fef9f5
- Shades (toward black): #d55c0b, #bd520a, #aa4909, #913f08, #7e3607, #6b2e06, #522404, #3f1b03, #271102, #130801

## Harmonies

- Complementary: #0c90e9
- Analogous: #e90c22, #e9d30c
- Triadic: #0ce964, #640ce9
- Split-complementary: #0ce9d3, #0c22e9
- Tetradic: #22e90c, #0c90e9, #d30ce9

## Colors that go with #e9640c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e9640c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e9640c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #e9640c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma), Abstract (https://brandsweets.com/colors/brands/abstract-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e9640c in 9 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Glossier's brand system put Blue beside #e9640c, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #e9640c in 4 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e9640c: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #e9640c in 8 real palettes, including Pizza Hut's brand system and Burger King's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c2540a (4.6:1); AA: background → #262626 (4.53:1); AAA: text → #913f08 (7.2:1)
- On black (#000000): 6.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f36f16 (7.1:1)

## Brands using this color

- **Replit** — primary #f26207 (Δ 1.631) — https://brandsweets.com/colors/brands/replit
- **Etsy** — primary #f1641e (Δ 1.695) — https://brandsweets.com/colors/brands/etsy-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e9640c-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e9640c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.