# #e95dad

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e95dad`
- RGB: rgb(233, 93, 173)
- HSL: hsl(326, 76%, 64%)
- OKLCH: oklch(0.681 0.192 348)
- Relative luminance: 0.2817
- Nearest named color: Kisses (#ff66bb, Δ 4.837) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e95dad

## Tints & shades

- Tints (toward white): #eb6bb3, #ed7dbd, #ef8ac3, #f29ccd, #f3aad3, #f5b7da, #f8c9e4, #f9d7ea, #fce9f4, #fef6fa
- Shades (toward black): #e5439f, #e22891, #ce1c81, #b41870, #99155f, #7e114f, #630d3e, #480a2d, #2d061c, #12020b

## Harmonies

- Complementary: #5de99a
- Analogous: #e05de9, #e95d67
- Triadic: #ade95d, #5dade9
- Split-complementary: #67e95d, #5de9e0
- Tetradic: #e9e05d, #5de99a, #5d67e9

## Colors that go with #e95dad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e95dad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #e95dad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e95dad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #e95dad in 3 real palettes, including Meadow and Airbnb's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Airbnb (https://brandsweets.com/colors/brands/airbnb), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #e95dad, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e95dad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e95dad in two real palettes: Target : Expect More. Pay Less.'s brand system and The Ordinary's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e95dad: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc1e8a (4.57:1); AA: background → #292929 (4.6:1); AAA: text → #a61768 (7.13:1)
- On black (#000000): 6.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ea66b1 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e95dad-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e95dad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.