# #e91c9a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e91c9a`
- RGB: rgb(233, 28, 154)
- HSL: hsl(323, 82%, 51%)
- OKLCH: oklch(0.623 0.248 350.5)
- Relative luminance: 0.2049
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 0.977) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e91c9a

## Tints & shades

- Tints (toward white): #eb33a4, #ed45ad, #ef5db7, #f174c1, #f48bcb, #f59ed4, #f8b5de, #facce8, #fcdff1, #fef6fb
- Shades (toward black): #d5158c, #c31380, #ac1170, #950f61, #820d55, #6b0b46, #540837, #3c0627, #2a041b, #13020c

## Harmonies

- Complementary: #1ce96a
- Analogous: #d11ce9, #e91c33
- Triadic: #9ae91c, #1c9ae9
- Split-complementary: #33e91c, #1ce9d1
- Tetradic: #e9d11c, #1ce96a, #1c33e9

## Colors that go with #e91c9a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #e91c9a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #e91c9a, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e91c9a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #e91c9a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #e91c9a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e91c9a: two real palettes: Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e91c9a in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #e91c9a in two real palettes: Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da168f (4.67:1); AA: background → #121212 (4.55:1); AAA: text → #a7116d (7.13:1)
- On black (#000000): 5.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef61b9 (7.08:1)

## Brands using this color

- **JetBrains** — primary #f1049f (Δ 1.767) — https://brandsweets.com/colors/brands/jetbrains-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e91c9a-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e91c9a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.