# #e90198

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e90198`
- RGB: rgb(233, 1, 152)
- HSL: hsl(321, 99%, 46%)
- OKLCH: oklch(0.615 0.256 350.7)
- Relative luminance: 0.1961
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 1.286) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e90198

## Tints & shades

- Tints (toward white): #fe06a7, #fe20b0, #fe3ebb, #fe58c4, #fe71cd, #fe8ad6, #ffa4df, #ffc2e9, #ffdbf2, #fff5fb
- Shades (toward black): #d5018b, #c1017e, #a7016d, #930160, #7f0153, #6b0145, #560038, #3d0028, #29001a, #14000d

## Harmonies

- Complementary: #01e952
- Analogous: #c701e9, #e90124
- Triadic: #98e901, #0198e9
- Split-complementary: #24e901, #01e9c7
- Tetradic: #e9c701, #01e952, #0124e9

## Colors that go with #e90198

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #e90198 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e90198: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #e90198: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #e90198: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #e90198's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e90198: two real palettes: Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e90198 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #e90198, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df0192 (4.61:1); AA: background → #0d0d0d (4.56:1); AAA: text → #a7016d (7.32:1)
- On black (#000000): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe4dc0 (7.04:1)

## Brands using this color

- **JetBrains** — primary #f1049f (Δ 1.839) — https://brandsweets.com/colors/brands/jetbrains-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e90198-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e90198" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.