# #e90190

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e90190`
- RGB: rgb(233, 1, 144)
- HSL: hsl(323, 99%, 46%)
- OKLCH: oklch(0.612 0.252 353.2)
- Relative luminance: 0.1936
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 1.683) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e90190

## Tints & shades

- Tints (toward white): #fe069f, #fe20a9, #fe3eb4, #fe58be, #fe71c8, #fe8ad2, #ffa4dc, #ffc2e7, #ffdbf1, #fff5fb
- Shades (toward black): #d50184, #c10177, #a70168, #93015b, #7f014e, #6b0142, #560035, #3d0026, #290019, #14000d

## Harmonies

- Complementary: #01e95a
- Analogous: #ce01e9, #e9011c
- Triadic: #90e901, #0190e9
- Split-complementary: #1ce901, #01e9ce
- Tetradic: #e9ce01, #01e95a, #011ce9

## Colors that go with #e90190

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #e90190 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e90190: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #e90190's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e90190: 3 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #e90190, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #e90190: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #e90190 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e90190 in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df018a (4.66:1); AA: background → #0d0d0d (4.51:1); AAA: text → #ad016b (7.02:1)
- On black (#000000): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe52bc (7.15:1)

## Brands using this color

- **NYX Cosmetics** — accent #e0008c (Δ 1.875) — https://brandsweets.com/colors/brands/nyxcosmetics-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e90190-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e90190" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.