# #e82117

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e82117`
- RGB: rgb(232, 33, 23)
- HSL: hsl(3, 82%, 50%)
- OKLCH: oklch(0.595 0.229 29.3)
- Relative luminance: 0.1831
- Nearest named color: Alarm (#ec0003, Δ 1.382) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e82117

## Tints & shades

- Tints (toward white): #ea382e, #ed4e45, #ee5f58, #f1766f, #f38c86, #f5a29e, #f8b8b5, #f9cac7, #fce0df, #fef6f6
- Shades (toward black): #d11e15, #be1b13, #a71811, #95150f, #7d120c, #660f0a, #540c08, #3c0906, #2a0604, #130302

## Harmonies

- Complementary: #17dee8
- Analogous: #e81775, #e88a17
- Triadic: #17e821, #2117e8
- Split-complementary: #17e88a, #1775e8
- Tetradic: #75e817, #17dee8, #8a17e8

## Colors that go with #e82117

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e82117: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e82117 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e82117 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e82117: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e82117 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e82117, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e82117: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e82117: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b01911 (7.02:1)
- On black (#000000): 4.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f06d66 (7.08:1)

## Brands using this color

- **LG** — secondary #ea1917 (Δ 0.566) — https://brandsweets.com/colors/brands/lg-com
- **Tinder** — secondary #ec180e (Δ 0.813) — https://brandsweets.com/colors/brands/tinder-com
- **Doordash** — secondary #eb1700 (Δ 0.87) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 0.885) — https://brandsweets.com/colors/brands/databricks-com
- **Pizza Hut** — secondary #e91c24 (Δ 0.965) — https://brandsweets.com/colors/brands/pizzahut-com
- **Walgreens** — secondary #e62600 (Δ 1.037) — https://brandsweets.com/colors/brands/walgreens-com
- **Marvel** — accent #e62429 (Δ 1.128) — https://brandsweets.com/colors/brands/marvel-com
- **Twitch** — accent #eb0400 (Δ 1.277) — https://brandsweets.com/colors/brands/twitch-tv
- **Lenovo** — secondary #e1251b (Δ 1.335) — https://brandsweets.com/colors/brands/lenovo-com
- **Wired** — secondary #eb0000 (Δ 1.374) — https://brandsweets.com/colors/brands/wired-com
- **Gatorade** — secondary #ea0000 (Δ 1.385) — https://brandsweets.com/colors/brands/gatorade-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.393) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Vercel** — danger #ee0000 (Δ 1.516) — https://brandsweets.com/colors/brands/vercel
- **Netflix** — primary #e50914 (Δ 1.574) — https://brandsweets.com/colors/brands/netflix
- **Vodafone** — primary #e60000 (Δ 1.698) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.698) — https://brandsweets.com/colors/brands/vodafone-com
- **Nintendo** — secondary #e60012 (Δ 1.704) — https://brandsweets.com/colors/brands/nintendo-com
- **WWE** — secondary #e40707 (Δ 1.759) — https://brandsweets.com/colors/brands/wwe-com
- **Hyundai** — secondary #e63312 (Δ 1.771) — https://brandsweets.com/colors/brands/hyundaiusa-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e82117-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e82117" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.