# #e7c697

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e7c697`
- RGB: rgb(231, 198, 151)
- HSL: hsl(35, 62%, 75%)
- OKLCH: oklch(0.844 0.072 76.3)
- Relative luminance: 0.5961
- Nearest named color: Ancestral Gold (#ddcda6, Δ 2.324) — https://brandsweets.com/colors/ancestral-gold
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e7c697

## Tints & shades

- Tints (toward white): #e9caa0, #ecd1ac, #eed6b5, #efdabd, #f2e1c9, #f4e6d2, #f6eada, #f8efe2, #fbf6ee, #fdfaf7
- Shades (toward black): #e0b67b, #d9a65e, #d29641, #c2842e, #a57127, #845a1f, #674618, #4a3311, #2d1f0b, #110b04

## Harmonies

- Complementary: #98b9e7
- Analogous: #e79e98, #e0e798
- Triadic: #98e7c6, #c698e7
- Split-complementary: #98e0e7, #9e98e7
- Tetradic: #98e79e, #98b9e7, #e798e0

## Colors that go with #e7c697

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e7c697: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: split] — Lilac is a split-complement of #e7c697: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/lilac
- **Sky Blue** #87ceeb [harmony, pool: complementary] — Sky Blue sits directly opposite #e7c697 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Oatly (https://brandsweets.com/colors/brands/oatly-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/skyblue
- **Blue** #0000ff [pool] — 4 real palettes, including League of Legends's brand system and Binance's brand system put Blue beside #e7c697, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e7c697: 5 real palettes, including Coastal and Estate, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate), Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #e7c697: 6 real palettes, including Webflow's brand system and NBA's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e7c697 in 10 real palettes, including Cartier's brand system and Diner, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e7c697 in 6 real palettes, including Oatmeal and Undergrowth, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6b25 (4.6:1); AA: background → #545454 (4.66:1); AAA: text → #744f1b (7.3:1); AAA: background → #383838 (7.22:1)
- On black (#000000): 12.92:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Monster Energy** — secondary #e1c38d (Δ 1.64) — https://brandsweets.com/colors/brands/monsterenergy-com

## Curated palettes containing it

- **Coffee Bar** (dark, warm, luxury) — #c58b4a, #8a6a55, #e5c48a, #1e1512, #f3e9dd — Espresso and caramel: a dark-roast palette that photographs latte art beautifully. — tool: https://brandsweets.com/palettes/new/c58b4a-8a6a55-e5c48a-1e1512-f3e9dd — collection: https://brandsweets.com/palettes/dark
- **Kiln** (earthy, dark, warm) — #d17f4a, #9c8b7a, #e7c9a1, #2a221d, #f3ebe1 — Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void. — tool: https://brandsweets.com/palettes/new/d17f4a-9c8b7a-e7c9a1-2a221d-f3ebe1 — collection: https://brandsweets.com/palettes/earthy

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e7c697-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e7c697" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.