# #e79f97

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e79f97`
- RGB: rgb(231, 159, 151)
- HSL: hsl(6, 62%, 75%)
- OKLCH: oklch(0.771 0.087 26.3)
- Relative luminance: 0.4402
- Nearest named color: Apricotta (#d8a48f, Δ 3.056) — https://brandsweets.com/colors/apricotta
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e79f97

## Tints & shades

- Tints (toward white): #e9a7a0, #ecb3ac, #eebab5, #efc2bd, #f2cdc9, #f4d5d2, #f6ddda, #f8e4e2, #fbf0ee, #fdf7f7
- Shades (toward black): #e0857b, #d96a5e, #d25041, #c23c2e, #a53327, #84291f, #672018, #4a1711, #2d0e0b, #110504

## Harmonies

- Complementary: #98dfe7
- Analogous: #e798b7, #e7c798
- Triadic: #98e7a0, #a098e7
- Split-complementary: #98e7c7, #98b7e7
- Tetradic: #b7e798, #98dfe7, #c798e7

## Colors that go with #e79f97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e79f97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #e79f97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Scale AI (https://brandsweets.com/colors/brands/scale-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e79f97: 5 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #e79f97, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e79f97: 5 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e79f97 in 6 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e79f97 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e79f97: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Victoria's Secret's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d04435 (4.61:1); AA: background → #424242 (4.69:1); AAA: text → #a13226 (7:1); AAA: background → #262626 (7.07:1)
- On black (#000000): 9.8:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Casper Sleep** — secondary #e9a49c (Δ 1.294) — https://brandsweets.com/colors/brands/casper-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e79f97-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e79f97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.