# #e7958d

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e7958d`
- RGB: rgb(231, 149, 141)
- HSL: hsl(5, 65%, 73%)
- OKLCH: oklch(0.751 0.1 25.8)
- Relative luminance: 0.4041
- Nearest named color: darksalmon (#e9967a, Δ 2.587) — https://brandsweets.com/colors/darksalmon
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e7958d

## Tints & shades

- Tints (toward white): #eaa19a, #eba9a2, #eeb4af, #f0bcb7, #f3c8c4, #f4d0cd, #f7dcd9, #f9e3e2, #fbefee, #fdf7f7
- Shades (toward black): #e17970, #da5e52, #d44235, #bd3528, #a42e23, #87251d, #691d16, #4c1510, #2e0d0a, #110504

## Harmonies

- Complementary: #8ddfe7
- Analogous: #e78db3, #e7c28d
- Triadic: #8de795, #958de7
- Split-complementary: #8de7c2, #8db3e7
- Tetradic: #b3e78d, #8ddfe7, #c28de7

## Colors that go with #e7958d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e7958d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #e7958d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Scale AI (https://brandsweets.com/colors/brands/scale-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/emerald-green
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #e7958d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #e7958d: 6 real palettes, including Paper & Pine and Alpine, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #e7958d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e7958d: 5 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e7958d in 6 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #e7958d in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d44235 (4.54:1); AA: background → #3d3d3d (4.7:1); AAA: text → #a42e23 (7.02:1); AAA: background → #1f1f1f (7.13:1)
- On black (#000000): 9.08:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e7958d-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e7958d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.