# #e7838e

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e7838e`
- RGB: rgb(231, 131, 142)
- HSL: hsl(353, 68%, 71%)
- OKLCH: oklch(0.721 0.123 13.6)
- Relative luminance: 0.3517
- Nearest named color: Boho Blush (#e58787, Δ 1.596) — https://brandsweets.com/colors/boho-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e7838e

## Tints & shades

- Tints (toward white): #ea909a, #eb98a2, #eea5ae, #f0b2b9, #f3bfc5, #f4c7cd, #f7d4d8, #f9e1e4, #fbeaec, #fdf6f7
- Shades (toward black): #e26573, #dd4b5c, #d72d41, #bc2436, #a31f2e, #851926, #67141d, #490e15, #2f090d, #110305

## Harmonies

- Complementary: #83e7dc
- Analogous: #e783c1, #e7a983
- Triadic: #8ee783, #838ee7
- Split-complementary: #83e7a9, #83c1e7
- Tetradic: #c1e783, #83e7dc, #a983e7

## Colors that go with #e7838e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e7838e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e7838e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Burlywood** #deb887 [pool] — Burlywood is paired with #e7838e in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and Darkroom put Champagne beside #e7838e, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #e7838e in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e7838e: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e7838e: 4 real palettes, including Spline's brand system and Opensea's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Opensea (https://brandsweets.com/colors/brands/opensea-io), Abstract (https://brandsweets.com/colors/brands/abstract-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #e7838e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Scale AI (https://brandsweets.com/colors/brands/scale-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d93a4d (4.5:1); AA: background → #363636 (4.62:1); AAA: text → #ab2131 (7.02:1); AAA: background → #141414 (7.05:1)
- On black (#000000): 8.03:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Target : Expect More. Pay Less.** — secondary #ee8494 (Δ 1.494) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e7838e-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e7838e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.