# #e77ff0

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e77ff0`
- RGB: rgb(231, 127, 240)
- HSL: hsl(295, 79%, 72%)
- OKLCH: oklch(0.75 0.189 324.3)
- Relative luminance: 0.3846
- Nearest named color: violet (#ee82ee, Δ 1.521) — https://brandsweets.com/colors/violet
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/e77ff0

## Tints & shades

- Tints (toward white): #e98df2, #eb96f3, #eea4f4, #efadf5, #f2bbf7, #f5c8f9, #f6d1fa, #f9dffb, #fbe8fc, #fdf6fe
- Shades (toward black): #e15fec, #da3fe9, #d524e5, #be18cd, #a114ad, #83118d, #650d6e, #4c0a52, #2f0632, #110212

## Harmonies

- Complementary: #89f07f
- Analogous: #ae7ff0, #f07fc1
- Triadic: #f0e77f, #7ff0e7
- Split-complementary: #c1f07f, #7ff0ae
- Tetradic: #f0ae7f, #89f07f, #7fc1f0

## Colors that go with #e77ff0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #e77ff0 in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #e77ff0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #e77ff0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #e77ff0 in 3 real palettes, including Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #e77ff0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #e77ff0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #e77ff0 in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #e77ff0 in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c719d7 (4.62:1); AA: background → #3b3b3b (4.64:1); AAA: text → #9813a4 (7.08:1); AAA: background → #1c1c1c (7.05:1)
- On black (#000000): 8.69:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e77ff0-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e77ff0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.