# #e779bd

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e779bd`
- RGB: rgb(231, 121, 189)
- HSL: hsl(323, 70%, 69%)
- OKLCH: oklch(0.721 0.157 343.8)
- Relative luminance: 0.3434
- Nearest named color: Dream Setting (#ff77bb, Δ 4.189) — https://brandsweets.com/colors/dream-setting
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e779bd

## Tints & shades

- Tints (toward white): #ea86c3, #ec93ca, #eea0d0, #f0add6, #f3badd, #f4c2e1, #f7cfe8, #f9dcee, #fbe9f4, #fdf6fb
- Shades (toward black): #e35fb0, #dd40a1, #d92694, #ba2180, #a01c6e, #821759, #681247, #4a0d32, #300821, #11030c

## Harmonies

- Complementary: #79e7a3
- Analogous: #da79e7, #e77986
- Triadic: #bde779, #79bde7
- Split-complementary: #86e779, #79e7da
- Tetradic: #e7da79, #79e7a3, #7986e7

## Colors that go with #e779bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e779bd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #e779bd in 4 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #e779bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #e779bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #e779bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #e779bd in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e779bd in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — Two real palettes: Lavender Haze and Railway's brand system put Midnight Blue beside #e779bd, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d92694 (4.51:1); AA: background → #363636 (4.53:1); AAA: text → #a01c6e (7.28:1); AAA: background → #121212 (7.02:1)
- On black (#000000): 7.87:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e779bd-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e779bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.