# #e7716f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e7716f`
- RGB: rgb(231, 113, 111)
- HSL: hsl(1, 71%, 67%)
- OKLCH: oklch(0.686 0.147 22.7)
- Relative luminance: 0.2995
- Nearest named color: Breeze of Chilli (#f4706e, Δ 2.307) — https://brandsweets.com/colors/breeze-of-chilli
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e7716f

## Tints & shades

- Tints (toward white): #e97e7c, #eb8b89, #ed9896, #efa5a3, #f2b6b5, #f5c3c2, #f7d0cf, #f9dddc, #fbe9e9, #fef6f6
- Shades (toward black): #e25755, #dd3936, #d12623, #b7221f, #9d1d1b, #7e1715, #641211, #4a0e0d, #2c0807, #110303

## Harmonies

- Complementary: #6fe5e7
- Analogous: #e76fa9, #e7ad6f
- Triadic: #6fe771, #716fe7
- Split-complementary: #6fe7ad, #6fa9e7
- Tetradic: #a9e76f, #6fe5e7, #ad6fe7

## Colors that go with #e7716f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e7716f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e7716f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #e7716f in 5 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #e7716f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #e7716f in 4 real palettes, including Polaroid and Kiln, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Crimson** #dc143c [pool] — Crimson is paired with #e7716f in 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Redfin's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e7716f: 9 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e7716f: 9 real palettes, including Replit's brand system and Spline's brand system, as the accent. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Spline (https://brandsweets.com/colors/brands/spline-design), Figma (https://brandsweets.com/colors/brands/figma), Abstract (https://brandsweets.com/colors/brands/abstract-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc3532 (4.57:1); AA: background → #2e2e2e (4.52:1); AAA: text → #aa1f1d (7.18:1)
- On black (#000000): 6.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e77573 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e7716f-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e7716f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.