# #e740bb

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e740bb`
- RGB: rgb(231, 64, 187)
- HSL: hsl(316, 78%, 58%)
- OKLCH: oklch(0.655 0.235 340.6)
- Relative luminance: 0.2424
- Nearest named color: Barbiecore (#e15acb, Δ 4.21) — https://brandsweets.com/colors/barbiecore
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e740bb

## Tints & shades

- Tints (toward white): #ea53c1, #ec65c8, #ee77ce, #f089d5, #f39bdb, #f5ade2, #f7bfe8, #f9d2ef, #fce4f5, #fef6fc
- Shades (toward black): #e52ab3, #d51aa3, #bf1892, #a3147d, #8d116c, #760f5a, #5b0b46, #440834, #29051f, #12020e

## Harmonies

- Complementary: #40e76d
- Analogous: #c040e7, #e74067
- Triadic: #bbe740, #40bbe7
- Split-complementary: #67e740, #40e7c0
- Tetradic: #e7c040, #40e76d, #4067e7

## Colors that go with #e740bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #e740bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e740bb: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e740bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #e740bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #e740bb in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e740bb: two real palettes: Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e740bb in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #e740bb, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d51aa3 (4.66:1); AA: background → #1f1f1f (4.59:1); AAA: text → #a3147d (7.11:1)
- On black (#000000): 5.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #eb60c6 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e740bb-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e740bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.