# #e72ff4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e72ff4`
- RGB: rgb(231, 47, 244)
- HSL: hsl(296, 90%, 57%)
- OKLCH: oklch(0.673 0.289 325.1)
- Relative luminance: 0.2555
- Nearest named color: Epink (#dd33ff, Δ 2.608) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/e72ff4

## Tints & shades

- Tints (toward white): #e942f5, #eb55f6, #ee69f7, #f07cf8, #f394f9, #f5a8fa, #f7bbfb, #f9cffc, #fce2fd, #fef5fe
- Shades (toward black): #e416f3, #d10cdf, #ba0ac7, #a309ae, #8d0896, #710679, #5b0561, #440449, #29022c, #120113

## Harmonies

- Complementary: #3cf42f
- Analogous: #842ff4, #f42f9f
- Triadic: #f4e72f, #2ff4e7
- Split-complementary: #9ff42f, #2ff484
- Tetradic: #f4842f, #3cf42f, #2f9ff4

## Colors that go with #e72ff4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #e72ff4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #e72ff4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #e72ff4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #e72ff4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #e72ff4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Crimson** #dc143c [pool] — Crimson is paired with #e72ff4 in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e72ff4: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #e72ff4 in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cc0bda (4.54:1); AA: background → #242424 (4.52:1); AAA: text → #9a09a5 (7.1:1)
- On black (#000000): 6.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #eb51f6 (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e72ff4-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e72ff4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.