# #e72eff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e72eff`
- RGB: rgb(231, 46, 255)
- HSL: hsl(293, 100%, 59%)
- OKLCH: oklch(0.679 0.297 322.6)
- Relative luminance: 0.2616
- Nearest named color: Epink (#dd33ff, Δ 1.875) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/e72eff

## Tints & shades

- Tints (toward white): #e942ff, #eb57ff, #ee6bff, #f080ff, #f394ff, #f4a3ff, #f7b8ff, #f9ccff, #fbe0ff, #fef5ff
- Shades (toward black): #e414ff, #d800f5, #c200db, #a700bd, #9000a3, #750085, #5f006b, #44004d, #2d0033, #120014

## Harmonies

- Complementary: #46ff2e
- Analogous: #7e2eff, #ff2eaf
- Triadic: #ffe72e, #2effe7
- Split-complementary: #afff2e, #2eff7e
- Tetradic: #ff7e2e, #46ff2e, #2eafff

## Colors that go with #e72eff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #e72eff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #e72eff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #e72eff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #e72eff: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #e72eff in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Lime** #00ff00 [pool] — Lime is paired with #e72eff in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e72eff in Loom's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Spring Green** #00ff7f [pool] — Form Builder with AI Automation's brand system puts Spring Green beside #e72eff, as the accent. Seen in: Form Builder with AI Automation (https://brandsweets.com/colors/brands/typeform-com). — https://brandsweets.com/colors/springgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c600e0 (4.69:1); AA: background → #242424 (4.61:1); AAA: text → #9900ad (7.1:1)
- On black (#000000): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ea4dff (7:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e72eff-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e72eff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.