# #e72813

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e72813`
- RGB: rgb(231, 40, 19)
- HSL: hsl(6, 85%, 49%)
- OKLCH: oklch(0.597 0.225 30.5)
- Relative luminance: 0.1855
- Nearest named color: Alarm (#ec0003, Δ 1.908) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e72813

## Tints & shades

- Tints (toward white): #ed3a26, #ef4f3e, #f16555, #f37a6d, #f59084, #f7a197, #f8b6af, #faccc6, #fce1de, #fef6f6
- Shades (toward black): #d42511, #bd210f, #aa1d0e, #92190c, #7f160a, #681208, #550f07, #3d0b05, #2a0703, #130302

## Harmonies

- Complementary: #13d2e7
- Analogous: #e71368, #e79213
- Triadic: #13e728, #2813e7
- Split-complementary: #13e792, #1368e7
- Tetradic: #68e713, #13d2e7, #9213e7

## Colors that go with #e72813

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e72813: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e72813 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e72813 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e72813: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e72813 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e72813, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e72813: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e72813: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e22712 (4.63:1); AA: background → #050505 (4.57:1); AAA: text → #aa1d0e (7.26:1)
- On black (#000000): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f26d5f (7.13:1)

## Brands using this color

- **Walgreens** — secondary #e62600 (Δ 0.619) — https://brandsweets.com/colors/brands/walgreens-com
- **Hyundai** — secondary #e63312 (Δ 1.13) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Doordash** — secondary #eb1700 (Δ 1.177) — https://brandsweets.com/colors/brands/doordash-com
- **LG** — secondary #ea1917 (Δ 1.191) — https://brandsweets.com/colors/brands/lg-com
- **Databricks** — secondary #eb1600 (Δ 1.215) — https://brandsweets.com/colors/brands/databricks-com
- **Tinder** — secondary #ec180e (Δ 1.241) — https://brandsweets.com/colors/brands/tinder-com
- **Lenovo** — secondary #e1251b (Δ 1.394) — https://brandsweets.com/colors/brands/lenovo-com
- **Marvel** — accent #e62429 (Δ 1.518) — https://brandsweets.com/colors/brands/marvel-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.552) — https://brandsweets.com/colors/brands/pizzahut-com
- **JBL** — secondary #df2d00 (Δ 1.734) — https://brandsweets.com/colors/brands/jbl-com
- **Twitch** — accent #eb0400 (Δ 1.775) — https://brandsweets.com/colors/brands/twitch-tv
- **Wired** — secondary #eb0000 (Δ 1.886) — https://brandsweets.com/colors/brands/wired-com
- **Gatorade** — secondary #ea0000 (Δ 1.895) — https://brandsweets.com/colors/brands/gatorade-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.899) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Pizza Hut** — primary #ee3124 (Δ 1.985) — https://brandsweets.com/colors/brands/pizzahut-com
- **Vercel** — danger #ee0000 (Δ 1.989) — https://brandsweets.com/colors/brands/vercel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e72813-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e72813" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.