# #e72113

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e72113`
- RGB: rgb(231, 33, 19)
- HSL: hsl(4, 85%, 49%)
- OKLCH: oklch(0.593 0.229 29.7)
- Relative luminance: 0.1812
- Nearest named color: Alarm (#ec0003, Δ 1.433) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e72113

## Tints & shades

- Tints (toward white): #ed3326, #ef493e, #f16055, #f3766d, #f58c84, #f79e97, #f8b4af, #facac6, #fce0de, #fef6f6
- Shades (toward black): #d41e11, #bd1b0f, #aa180e, #92150c, #7f120a, #680f08, #550c07, #3d0905, #2a0603, #130302

## Harmonies

- Complementary: #13d9e7
- Analogous: #e7136f, #e78b13
- Triadic: #13e721, #2113e7
- Split-complementary: #13e78b, #136fe7
- Tetradic: #6fe713, #13d9e7, #8b13e7

## Colors that go with #e72113

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e72113: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e72113 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e72113 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e72113: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e72113 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e72113, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e72113: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e72113: 19 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af190e (7.08:1)
- On black (#000000): 4.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f26d63 (7.14:1)

## Brands using this color

- **LG** — secondary #ea1917 (Δ 0.75) — https://brandsweets.com/colors/brands/lg-com
- **Walgreens** — secondary #e62600 (Δ 0.833) — https://brandsweets.com/colors/brands/walgreens-com
- **Doordash** — secondary #eb1700 (Δ 0.889) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 0.903) — https://brandsweets.com/colors/brands/databricks-com
- **Tinder** — secondary #ec180e (Δ 0.965) — https://brandsweets.com/colors/brands/tinder-com
- **Lenovo** — secondary #e1251b (Δ 1.164) — https://brandsweets.com/colors/brands/lenovo-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.177) — https://brandsweets.com/colors/brands/pizzahut-com
- **Marvel** — accent #e62429 (Δ 1.274) — https://brandsweets.com/colors/brands/marvel-com
- **Twitch** — accent #eb0400 (Δ 1.287) — https://brandsweets.com/colors/brands/twitch-tv
- **Gatorade** — secondary #ea0000 (Δ 1.363) — https://brandsweets.com/colors/brands/gatorade-com
- **Wired** — secondary #eb0000 (Δ 1.383) — https://brandsweets.com/colors/brands/wired-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.432) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Netflix** — primary #e50914 (Δ 1.497) — https://brandsweets.com/colors/brands/netflix
- **Vodafone** — primary #e60000 (Δ 1.575) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.575) — https://brandsweets.com/colors/brands/vodafone-com
- **Vercel** — danger #ee0000 (Δ 1.606) — https://brandsweets.com/colors/brands/vercel
- **WWE** — secondary #e40707 (Δ 1.612) — https://brandsweets.com/colors/brands/wwe-com
- **Nintendo** — secondary #e60012 (Δ 1.649) — https://brandsweets.com/colors/brands/nintendo-com
- **Hyundai** — secondary #e63312 (Δ 1.726) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **JBL** — secondary #df2d00 (Δ 1.908) — https://brandsweets.com/colors/brands/jbl-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e72113-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e72113" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.