# #e71d13

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e71d13`
- RGB: rgb(231, 29, 19)
- HSL: hsl(3, 85%, 49%)
- OKLCH: oklch(0.591 0.231 29.3)
- Relative luminance: 0.1791
- Nearest named color: Alarm (#ec0003, Δ 1.238) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e71d13

## Tints & shades

- Tints (toward white): #ed3026, #ef463e, #f15d55, #f3736d, #f58a84, #f79c97, #f8b2af, #fac9c6, #fcdfde, #fef6f6
- Shades (toward black): #d41b11, #bd180f, #aa160e, #92130c, #7f100a, #680d08, #550b07, #3d0805, #2a0503, #130202

## Harmonies

- Complementary: #13dde7
- Analogous: #e71372, #e78813
- Triadic: #13e71d, #1d13e7
- Split-complementary: #13e788, #1372e7
- Tetradic: #72e713, #13dde7, #8813e7

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af160e (7.13:1)
- On black (#000000): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f26a63 (7.02:1)

## Brands using this color

- **Twitch** — accent #eb0400 (Δ 1.089) — https://brandsweets.com/colors/brands/twitch-tv
- **Netflix** — primary #e50914 (Δ 1.212) — https://brandsweets.com/colors/brands/netflix
- **Vercel** — danger #ee0000 (Δ 1.472) — https://brandsweets.com/colors/brands/vercel
- **Pinterest** — accent #e60023 (Δ 1.879) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — primary #e40424 (Δ 1.998) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e71d13-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e71d13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.