# #e70490

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e70490`
- RGB: rgb(231, 4, 144)
- HSL: hsl(323, 97%, 46%)
- OKLCH: oklch(0.609 0.25 352.9)
- Relative luminance: 0.1909
- Nearest named color: Fanatic Fuchsia (#ee1199, Δ 1.93) — https://brandsweets.com/colors/fanatic-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e70490

## Tints & shades

- Tints (toward white): #fb099e, #fc22a8, #fc40b4, #fc59be, #fd72c8, #fd8bd2, #fea5db, #fec3e7, #fedcf1, #fff5fb
- Shades (toward black): #d30383, #bf0377, #a60367, #92025b, #7e024e, #690242, #550135, #3c0126, #280119, #14000d

## Harmonies

- Complementary: #04e75b
- Analogous: #cd04e7, #e7041e
- Triadic: #90e704, #0490e7
- Split-complementary: #1ee704, #04e7cd
- Tetradic: #e7cd04, #04e75b, #041ee7

## Colors that go with #e70490

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #e70490 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #e70490: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #e70490's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e70490: 3 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Sunset Boulevard put Tomato beside #e70490, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/tomato
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #e70490: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Gold** #ffd700 [pool] — Gold shows up next to #e70490 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e70490 in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2038d (4.53:1); AA: background → #0a0a0a (4.54:1); AAA: text → #ab036a (7.11:1)
- On black (#000000): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fc54bc (7.13:1)

## Brands using this color

- **NYX Cosmetics** — accent #e0008c (Δ 1.522) — https://brandsweets.com/colors/brands/nyxcosmetics-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e70490-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e70490" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.