# #e70407

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e70407`
- RGB: rgb(231, 4, 7)
- HSL: hsl(359, 97%, 46%)
- OKLCH: oklch(0.584 0.238 28.9)
- Relative luminance: 0.1709
- Nearest named color: Alarm (#ec0003, Δ 0.986) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e70407

## Tints & shades

- Tints (toward white): #fb090d, #fc2226, #fc4043, #fc595c, #fd7275, #fd8b8d, #fea5a6, #fec3c4, #fedcdc, #fff5f5
- Shades (toward black): #d30307, #bf0306, #a60305, #920205, #7e0204, #690203, #550103, #3c0102, #280101, #140001

## Harmonies

- Complementary: #04e7e3
- Analogous: #e70479, #e77204
- Triadic: #07e704, #0407e7
- Split-complementary: #04e772, #0479e7
- Tetradic: #79e704, #04e7e3, #7204e7

## Colors that go with #e70407

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e70407: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e70407 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Vercel (https://brandsweets.com/colors/brands/vercel), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e70407: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e70407 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e70407, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e70407: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e70407: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e70407: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b50306 (7.05:1)
- On black (#000000): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0407 (4.59:1); AA: background → #fafafa (4.55:1); AAA: text → #fd6366 (7.15:1)

## Brands using this color

- **Vodafone** — primary #e60000 (Δ 0.323) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 0.323) — https://brandsweets.com/colors/brands/vodafone-com
- **Nintendo** — secondary #e60012 (Δ 0.494) — https://brandsweets.com/colors/brands/nintendo-com
- **Netflix** — primary #e50914 (Δ 0.546) — https://brandsweets.com/colors/brands/netflix
- **WWE** — secondary #e40707 (Δ 0.589) — https://brandsweets.com/colors/brands/wwe-com
- **Gatorade** — secondary #ea0000 (Δ 0.596) — https://brandsweets.com/colors/brands/gatorade-com
- **Wired** — secondary #eb0000 (Δ 0.793) — https://brandsweets.com/colors/brands/wired-com
- **Twitch** — accent #eb0400 (Δ 0.838) — https://brandsweets.com/colors/brands/twitch-tv
- **native Cybersecurity** — secondary #ec0000 (Δ 0.993) — https://brandsweets.com/colors/brands/crowdstrike-com
- **LG** — secondary #ea1917 (Δ 1.238) — https://brandsweets.com/colors/brands/lg-com
- **Formula 1** — secondary #e10600 (Δ 1.242) — https://brandsweets.com/colors/brands/formula1-com
- **Databricks** — secondary #eb1600 (Δ 1.294) — https://brandsweets.com/colors/brands/databricks-com
- **Doordash** — secondary #eb1700 (Δ 1.339) — https://brandsweets.com/colors/brands/doordash-com
- **Vercel** — danger #ee0000 (Δ 1.397) — https://brandsweets.com/colors/brands/vercel
- **Pinterest** — accent #e60023 (Δ 1.41) — https://brandsweets.com/colors/brands/pinterest-com
- **Toyota** — secondary #e10a1d (Δ 1.457) — https://brandsweets.com/colors/brands/toyota-com
- **Tinder** — secondary #ec180e (Δ 1.488) — https://brandsweets.com/colors/brands/tinder-com
- **Pinterest** — primary #e40424 (Δ 1.541) — https://brandsweets.com/colors/brands/pinterest-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.593) — https://brandsweets.com/colors/brands/pizzahut-com
- **Lenovo** — secondary #e1251b (Δ 1.698) — https://brandsweets.com/colors/brands/lenovo-com
- **Walgreens** — secondary #e62600 (Δ 1.888) — https://brandsweets.com/colors/brands/walgreens-com
- **Marvel** — accent #e62429 (Δ 1.932) — https://brandsweets.com/colors/brands/marvel-com
- **Pinterest** — secondary #dd0e0e (Δ 1.956) — https://brandsweets.com/colors/brands/pinterest-com
- **Pringles** — secondary #ea002a (Δ 1.996) — https://brandsweets.com/colors/brands/pringles-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e70407-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e70407" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.