# #e69edd

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e69edd`
- RGB: rgb(230, 158, 221)
- HSL: hsl(308, 59%, 76%)
- OKLCH: oklch(0.789 0.118 331.1)
- Relative luminance: 0.465
- Nearest named color: plum (#dda0dd, Δ 1.459) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/e69edd

## Tints & shades

- Tints (toward white): #e8a6df, #eaaee2, #edbae6, #efc2e9, #f1caec, #f3d2ef, #f6dbf2, #f9e7f6, #fbeff9, #fdf7fc
- Shades (toward black): #df81d2, #d765c8, #cf44bc, #bf31ac, #a22a92, #862379, #691b5f, #491342, #2d0c28, #10040f

## Harmonies

- Complementary: #9ee6a7
- Analogous: #cb9ee6, #e69eb8
- Triadic: #dce69e, #9edce6
- Split-complementary: #b8e69e, #9ee6cb
- Tetradic: #e6cb9e, #9ee6a7, #9eb8e6

## Colors that go with #e69edd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #e69edd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e69edd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #e69edd, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e69edd in 9 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Meadow (https://brandsweets.com/palettes/light#meadow), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #e69edd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Crimson** #dc143c [pool] — Crimson is paired with #e69edd in 3 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #e69edd: 3 real palettes, including Macaron and Calendly's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Calendly (https://brandsweets.com/colors/brands/calendly-com), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **Seafoam** #93e9be [pool] — 3 real palettes, including Blossom and Supabase's brand system put Seafoam beside #e69edd, as the supporting colour. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Supabase (https://brandsweets.com/colors/brands/supabase), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/seafoam

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c733b3 (4.61:1); AA: background → #474747 (4.56:1); AAA: text → #962787 (7.15:1); AAA: background → #292929 (7.14:1)
- On black (#000000): 10.3:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e69edd-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e69edd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.