# #e698cb

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e698cb`
- RGB: rgb(230, 152, 203)
- HSL: hsl(321, 61%, 75%)
- OKLCH: oklch(0.773 0.113 340.6)
- Relative luminance: 0.4359
- Nearest named color: Bubblegum Kisses (#f092d6, Δ 2.847) — https://brandsweets.com/colors/bubblegum-kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e698cb

## Tints & shades

- Tints (toward white): #e8a1cf, #ebadd5, #edb5d9, #efbdde, #f2cae4, #f4d2e8, #f6daec, #f8e2f0, #fbeff7, #fdf7fb
- Shades (toward black): #df7cbc, #d85fae, #d1429f, #c12f8e, #a42879, #832061, #67194b, #4a1236, #2d0b21, #10040c

## Harmonies

- Complementary: #98e6b4
- Analogous: #da98e6, #e698a4
- Triadic: #cbe698, #98cbe6
- Split-complementary: #a4e698, #98e6da
- Tetradic: #e6da98, #98e6b4, #98a4e6

## Colors that go with #e698cb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e698cb: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #e698cb, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #e698cb: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Calendly (https://brandsweets.com/colors/brands/calendly-com), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Midnight Luxe and Dusty Blue put Slate Gray beside #e698cb, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #e698cb in 12 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #e698cb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Sea Green** #8fbc8f [harmony, pool: split] — Dark Sea Green is a split-complement of #e698cb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #e698cb in 3 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.16:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce3699 (4.55:1); AA: background → #424242 (4.65:1); AAA: text → #9c2673 (7.15:1); AAA: background → #262626 (7:1)
- On black (#000000): 9.72:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e698cb-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e698cb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.