# #e68fda

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e68fda`
- RGB: rgb(230, 143, 218)
- HSL: hsl(308, 64%, 73%)
- OKLCH: oklch(0.764 0.141 332)
- Relative luminance: 0.4153
- Nearest named color: Bubblegum Kisses (#f092d6, Δ 2.055) — https://brandsweets.com/colors/bubblegum-kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e68fda

## Tints & shades

- Tints (toward white): #e99bdf, #eba3e1, #eeb0e5, #efb8e8, #f2c4ec, #f4cdef, #f7d9f3, #f9e2f6, #fbeefa, #fdf7fc
- Shades (toward black): #e071d1, #d954c8, #d336be, #bc29a9, #a32492, #861d78, #69175e, #4b1143, #2e0a29, #11040f

## Harmonies

- Complementary: #8ee69a
- Analogous: #c68ee6, #e68eae
- Triadic: #dae68e, #8edae6
- Split-complementary: #aee68e, #8ee6c6
- Tetradic: #e6c68e, #8ee69a, #8eaee6

## Colors that go with #e68fda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #e68fda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Railway's brand system put Midnight Blue beside #e68fda, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e68fda in 6 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e68fda: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: triadic] — Dark Turquoise completes a triad with #e68fda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/darkturquoise
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #e68fda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #e68fda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #e68fda, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd2db8 (4.5:1); AA: background → #404040 (4.59:1); AAA: text → #9b228b (7.01:1); AAA: background → #212121 (7.14:1)
- On black (#000000): 9.31:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e68fda-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e68fda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.