# #e68e9d

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e68e9d`
- RGB: rgb(230, 142, 157)
- HSL: hsl(350, 64%, 73%)
- OKLCH: oklch(0.742 0.108 9)
- Relative luminance: 0.386
- Nearest named color: Foxy Pink (#db95ab, Δ 2.614) — https://brandsweets.com/colors/foxy-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e68e9d

## Tints & shades

- Tints (toward white): #e99ba8, #eba3af, #eeb0ba, #efb8c1, #f2c4cc, #f4cdd3, #f7d9de, #f9e2e6, #fbeef0, #fdf7f8
- Shades (toward black): #e07183, #d9546a, #d33650, #bc2942, #a32439, #861d2f, #691725, #4b111a, #2e0a10, #110406

## Harmonies

- Complementary: #8ee6d8
- Analogous: #e68ec9, #e6ab8e
- Triadic: #9de68e, #8e9de6
- Split-complementary: #8ee6ab, #8ec9e6
- Tetradic: #c9e68e, #8ee6d8, #ab8ee6

## Colors that go with #e68e9d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e68e9d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Medium Aquamarine** #66cdaa [harmony, pool: complementary] — Medium Aquamarine sits directly opposite #e68e9d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mediumaquamarine
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Darkroom put Champagne beside #e68e9d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #e68e9d: 5 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #e68e9d in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Lavender Haze put Midnight Blue beside #e68e9d, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Lido put Mustard Yellow beside #e68e9d, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #e68e9d: 5 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d43a54 (4.63:1); AA: background → #3d3d3d (4.51:1); AAA: text → #a7253a (7.07:1); AAA: background → #1c1c1c (7.08:1)
- On black (#000000): 8.72:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e68e9d-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e68e9d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.