# #e68498

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e68498`
- RGB: rgb(230, 132, 152)
- HSL: hsl(348, 66%, 71%)
- OKLCH: oklch(0.724 0.122 7.5)
- Relative luminance: 0.3559
- Nearest named color: Boho Blush (#e58787, Δ 2.72) — https://brandsweets.com/colors/boho-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/e68498

## Tints & shades

- Tints (toward white): #e891a2, #ea99aa, #eda6b4, #efb3bf, #f2c0ca, #f4c8d1, #f6d5db, #f9e1e6, #fbeaed, #fdf7f8
- Shades (toward black): #e0677f, #db4d69, #d53051, #ba2644, #a1213b, #831b30, #661525, #480f1a, #2f0a11, #110306

## Harmonies

- Complementary: #84e6d2
- Analogous: #e684c9, #e6a284
- Triadic: #98e684, #8498e6
- Split-complementary: #84e6a2, #84c9e6
- Tetradic: #c9e684, #84e6d2, #a284e6

## Colors that go with #e68498

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e68498: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lido (https://brandsweets.com/palettes/vivid#lido), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e68498 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Casper Sleep's brand system put Midnight Blue beside #e68498, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Meadow and Lido put Mustard Yellow beside #e68498, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #e68498: 4 real palettes, including Polaroid and Resort, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Resort (https://brandsweets.com/palettes/light#resort), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #e68498 in 4 real palettes, including Pastel Pop and Raycast's brand system, as the supporting colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Raycast (https://brandsweets.com/colors/brands/raycast), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/skyblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Kiln and Dusty Blue put Slate Gray beside #e68498, as the supporting colour. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #e68498 in 22 real palettes, including Meadow and Blush, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blush (https://brandsweets.com/palettes/light#blush), Polaroid (https://brandsweets.com/palettes/light#polaroid), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d63858 (4.6:1); AA: background → #383838 (4.53:1); AAA: text → #a9233e (7.01:1); AAA: background → #141414 (7.12:1)
- On black (#000000): 8.12:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Target : Expect More. Pay Less.** — secondary #ee8494 (Δ 1.484) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e68498-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e68498" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.