# #e665ae

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e665ae`
- RGB: rgb(230, 101, 174)
- HSL: hsl(326, 72%, 65%)
- OKLCH: oklch(0.687 0.178 347.7)
- Relative luminance: 0.2919
- Nearest named color: Hot Pink (#ff69b4, Δ 4.774) — https://brandsweets.com/colors/hotpink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e665ae

## Tints & shades

- Tints (toward white): #e873b5, #eb84be, #ed91c5, #ef9fcc, #f2b0d6, #f4bddc, #f6cae3, #f9d8ea, #fbe9f3, #fef6fa
- Shades (toward black): #e24ba0, #dd3193, #ce2283, #b41d73, #9a1962, #7b144e, #60103d, #460b2d, #2c071c, #12030b

## Harmonies

- Complementary: #65e69d
- Analogous: #dd65e6, #e6656e
- Triadic: #aee665, #65aee6
- Split-complementary: #6ee665, #65e6dd
- Tetradic: #e6dd65, #65e69d, #656ee6

## Colors that go with #e665ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e665ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e665ae: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #e665ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #e665ae in 3 real palettes, including Meadow and Raycast's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e665ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e665ae in two real palettes: Target : Expect More. Pay Less.'s brand system and The Ordinary's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e665ae: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #e665ae in two real palettes: Sentry's brand system and Mercury's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db248c (4.52:1); AA: background → #2b2b2b (4.61:1); AAA: text → #a21a67 (7.29:1)
- On black (#000000): 6.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e76ab1 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e665ae-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e665ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.