# #e665a4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e665a4`
- RGB: rgb(230, 101, 164)
- HSL: hsl(331, 72%, 65%)
- OKLCH: oklch(0.683 0.173 352.2)
- Relative luminance: 0.2881
- Nearest named color: Flirty Rose (#d65e93, Δ 4.001) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e665a4

## Tints & shades

- Tints (toward white): #e873ab, #eb84b6, #ed91be, #ef9fc6, #f2b0d0, #f4bdd8, #f6cae0, #f9d8e7, #fbe9f2, #fef6fa
- Shades (toward black): #e24b94, #dd3184, #ce2275, #b41d66, #9a1957, #7b1446, #601037, #460b28, #2c0719, #12030a

## Harmonies

- Complementary: #65e6a8
- Analogous: #e665e4, #e66865
- Triadic: #a4e665, #65a4e6
- Split-complementary: #65e668, #65e4e6
- Tetradic: #e4e665, #65e6a8, #6865e6

## Colors that go with #e665a4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #e665a4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e665a4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #e665a4 in 6 real palettes, including Meadow and Raycast's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #e665a4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Lido put Mustard Yellow beside #e665a4, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #e665a4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #e665a4: two real palettes: Terminal and Roblox's brand system, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #e665a4 in two real palettes: Target : Expect More. Pay Less.'s brand system and The Ordinary's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc287f (4.51:1); AA: background → #2b2b2b (4.56:1); AAA: text → #a71b5f (7.08:1)
- On black (#000000): 6.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e76aa6 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e665a4-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e665a4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.