# #e660d7

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e660d7`
- RGB: rgb(230, 96, 215)
- HSL: hsl(307, 73%, 64%)
- OKLCH: oklch(0.698 0.214 332.2)
- Relative luminance: 0.301
- Nearest named color: Death of a Star (#e760d2, Δ 0.783) — https://brandsweets.com/colors/death-of-a-star
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e660d7

## Tints & shades

- Tints (toward white): #e86dda, #eb7fde, #ed8ce2, #f09ee6, #f2abea, #f4b8ed, #f7caf2, #f9d7f5, #fce9f9, #fef6fd
- Shades (toward black): #e246d0, #de2bc9, #cb20b7, #b01c9f, #961787, #7c136f, #610f57, #470b40, #2c0728, #120310

## Harmonies

- Complementary: #60e670
- Analogous: #b360e6, #e66094
- Triadic: #d7e660, #60d7e6
- Split-complementary: #94e660, #60e6b3
- Tetradic: #e6b360, #60e670, #6094e6

## Colors that go with #e660d7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #e660d7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #e660d7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Sea Green** #8fbc8f [harmony: split] — Dark Sea Green is a split-complement of #e660d7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #e660d7: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #e660d7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Gumroad's brand system put Yellow beside #e660d7, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/yellow
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #e660d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #e660d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf20bb (4.59:1); AA: background → #2e2e2e (4.54:1); AAA: text → #9a188b (7.3:1); AAA: background → #000000 (7.02:1)
- On black (#000000): 7.02:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e660d7-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e660d7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.