# #e660bc

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e660bc`
- RGB: rgb(230, 96, 188)
- HSL: hsl(319, 73%, 64%)
- OKLCH: oklch(0.686 0.194 341.6)
- Relative luminance: 0.2882
- Nearest named color: Barbiecore (#e15acb, Δ 3.035) — https://brandsweets.com/colors/barbiecore
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e660bc

## Tints & shades

- Tints (toward white): #e86dc1, #eb7fc9, #ed8cce, #f09ed6, #f2abdc, #f4b8e1, #f7cae9, #f9d7ee, #fce9f6, #fef6fb
- Shades (toward black): #e246b1, #de2ba5, #cb2095, #b01c81, #96176e, #7c135b, #610f47, #470b34, #2c0720, #12030d

## Harmonies

- Complementary: #60e68b
- Analogous: #ce60e6, #e66079
- Triadic: #bce660, #60bce6
- Split-complementary: #79e660, #60e6ce
- Tetradic: #e6ce60, #60e68b, #6079e6

## Colors that go with #e660bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #e660bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #e660bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #e660bc: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #e660bc in two real palettes: The Ordinary's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e660bc: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #e660bc in two real palettes: Sentry's brand system and Netlify's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #e660bc in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #e660bc in two real palettes: Loom's brand system and Meadow, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d8229e (4.52:1); AA: background → #2b2b2b (4.56:1); AAA: text → #a31978 (7.08:1)
- On black (#000000): 6.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e765be (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e660bc-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e660bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.