# #e64c5e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e64c5e`
- RGB: rgb(230, 76, 94)
- HSL: hsl(353, 75%, 60%)
- OKLCH: oklch(0.634 0.189 17.8)
- Relative luminance: 0.228
- Nearest named color: Aphrodisiac (#e35a63, Δ 2.311) — https://brandsweets.com/colors/aphrodisiac
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e64c5e

## Tints & shades

- Tints (toward white): #e85e6e, #eb707e, #ed7e8b, #ef8f9b, #f2a1ab, #f4b3bb, #f7c5cb, #f9d2d7, #fbe4e7, #fef6f7
- Shades (toward black): #e23246, #db1f35, #c01b2f, #aa1829, #8f1423, #74111c, #5e0d17, #430a10, #2d060b, #120304

## Harmonies

- Complementary: #4ce6d4
- Analogous: #e64cab, #e6874c
- Triadic: #5ee64c, #4c5ee6
- Split-complementary: #4ce687, #4cabe6
- Tetradic: #abe64c, #4ce6d4, #874ce6

## Colors that go with #e64c5e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #e64c5e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e64c5e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #e64c5e in 8 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Monzo's brand system and Glossier's brand system put Blue beside #e64c5e, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e64c5e: 5 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e64c5e: 19 real palettes, including ElevenLabs's brand system and Costco's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), Postman (https://brandsweets.com/colors/brands/postman-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e64c5e: 7 real palettes, including Google's brand system and Figma's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Databricks (https://brandsweets.com/colors/brands/databricks-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #e64c5e: 6 real palettes, including Wendy's's brand system and Ember, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Ember (https://brandsweets.com/palettes/bold#ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e12d42 (4.51:1); AA: background → #1c1c1c (4.51:1); AAA: text → #ae192a (7.07:1)
- On black (#000000): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #eb707e (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e64c5e-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e64c5e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.